Spark Energy
Brand Strategy • Visual Identity • Brand Development • Digital & Print Design • Art Direction
What I Did
Brand Strategy
Creative Direction
Visual Identity
Art Direction
Campaign Rollout
The Brief.
Creating a consistent brand experience across every touchpoint
Brand Creation & Launch
Client: Spark Energy Ltd
Role: Lead Designer / Project Manager
View the website
www.sparkhome.co.uk
Spark Energy needed marketing and customer communication materials that could simplify complex information while maintaining a strong and recognisable brand presence.
Energy messaging can often feel technical and difficult to navigate, making it challenging for customers to quickly understand essential information about their services and accounts.
The brief was to develop clear and engaging visual communication that could support marketing campaigns and customer messaging, while maintaining consistency across digital platforms and brand touchpoints.
The Approach.
Creating a consistent brand experience across every touchpoint
A clear visual framework was developed to support Spark Energy’s marketing and customer communications. This included using bold colour, strong typographic hierarchy and structured layouts to help simplify complex information.
The aim was to create a recognisable visual style that made messaging easier to understand while maintaining a confident brand presence. By applying consistent layout patterns and graphic elements, the design could work effectively across campaigns, digital content and customer communications.
The Result.
Over £900,000 in new revenue within 10 weeks.
A clearer and more consistent visual presence across Spark Energy communications.
The new design approach improved how information was presented, making customer messaging easier to understand while strengthening the overall brand identity.
Campaign and communication materials now follow a more unified visual structure across digital platforms and marketing activity.The result is a more confident and recognisable brand presence that helps Spark Energy communicate more clearly with its customers.
“Craig’s presentation blew us away. The work wasn’t just design — it was strategy. He made the brand feel alive.”
— Managing Director, Spark Energy Ltd