Evergen
Rebrand • UI Design • Brand System • Guidelines
What I Did
Digital Look and Feel
Campaign Design
Marketing Collateral
Social Templates
Creative Direction
Brand Implementation
The Brief.
A refreshed brand that needed a clear and confident rollout.
Digital Rollout and Brand Activation
Client: Evergen Systems Ltd
Role: Lead Designer
Evergen Solar had recently completed a brand refresh with DigitalCog, but the identity had not yet been applied across the business. They needed a designer to carry the refreshed brand forward and bring it to life across brochures, social content, marketing assets, and uniforms. My role was to make the new identity feel consistent, professional, and ready for real world use.
The Idea.
“Energy made personal.”
Build on the refreshed identity by creating a digital and marketing presence that felt human, clear, and warm. The aim was to take a strategic brand foundation and turn it into a living, breathing visual system that worked across every customer touchpoint.
The Execution.
I expanded the refreshed identity into a complete visual toolkit for Evergen. This included designing brochures, product sheets, social graphics, email assets, and marketing materials that matched the brand’s new direction.
I also worked on the styling of uniform graphics and internal collateral, ensuring the brand was consistent across both customer facing and operational areas. Throughout the rollout, I focused on maintaining clarity, warmth, and trust, allowing the refreshed identity to feel natural and unified across every channel.
The Result.
A fully realised brand built from a refresh that had only existed on paper.
Evergen achieved a consistent and credible visual presence across all platforms, including digital channels, print media, and customer communications. The introduction of the new materials significantly enhanced the business’s appearance, making it look more established and trustworthy, which in turn supported stronger and more meaningful customer engagement. This refreshed identity evolved into a practical and easily recognisable brand system that was seamlessly adopted and used throughout the entire organisation.
“Craig took the rebrand and truly brought it to life. Everything now looks consistently polished, professional, and perfectly positioned to grow alongside us.”
— Founder/Owner, Evergen Solar