Evergen
Rebrand • UI Design • Brand System • Guidelines
What I Did
Campaign Design
Marketing Collateral
Social Templates
Brand Implementation
The Brief.
A refreshed brand that needed a clear and confident rollout.
Digital Rollout and Brand Activation
Client: Evergen Systems Ltd
Role: Lead Designer
Evergen Solar had recently completed a brand refresh with DigitalCog, but the new identity had not yet been fully implemented across the business. The brand needed to be applied consistently across a wide range of materials, from brochures and marketing assets to social content and uniforms, ensuring the refreshed look worked effectively in everyday use.
The challenge was to bring the new identity to life in a way that felt professional, cohesive and practical across all touchpoints, helping Evergen Solar present a confident and consistent brand as the business continued to grow.
The Execution.
I expanded the refreshed identity into a complete visual toolkit for Evergen. This included designing brochures, product sheets, social graphics, email assets, and marketing materials that matched the brand’s new direction.
I also worked on the styling of uniform graphics and internal collateral, ensuring the brand was consistent across both customer facing and operational areas. Throughout the rollout, I focused on maintaining clarity, warmth, and trust, allowing the refreshed identity to feel natural and unified across every channel.
The Result.
A fully realised brand built from a refresh that had only existed on paper.
Evergen achieved a consistent and credible visual presence across all platforms, including digital channels, print media, and customer communications. The introduction of the new materials significantly enhanced the business’s appearance, making it look more established and trustworthy, which in turn supported stronger and more meaningful customer engagement. This refreshed identity evolved into a practical and easily recognisable brand system that was seamlessly adopted and used throughout the entire organisation.
“Craig took the rebrand and truly brought it to life. Everything now looks consistently polished, professional, and perfectly positioned to grow alongside us.”
— Founder/Owner, Evergen Solar