Hello

I'm Craig, a Creative Lead and Brand Designer with over eight years' experience working across agency, in-house and FMCG environments. My work sits at the intersection of brand strategy and campaign thinking, translating complex briefs into clear, multi-channel creative that builds brand presence and drives results.

Currently at Northern Powergrid, I lead creative delivery for an organisation serving more than eight million customers. My remit spans brand strategy and visual identity through to integrated campaign design, covering digital, social, print, OOH and environmental applications. I've directed the company's largest advertising campaign and led a full brand refresh that delivered measurable uplift in awareness across the region.

Before that, I worked across agency and FMCG, developing brand identities, packaging and campaign work for Cath Kidston, NEXT, Debenhams, RAC, Tesco and Sainsbury's, among others. I built the Spark Energy brand from scratch, starting from a name and a brief. I've art directed lifestyle shoots, presented creative strategy to boards and executives, and contributed to brands that collectively reach tens of millions of consumers.

I take a collaborative approach throughout, working closely with clients, strategists and marketing teams from early concept to final delivery. The goal is always the same: creative work that thinks clearly, travels well across channels, and makes the brand stronger.