Hello

I’m Craig, a Senior Creative and Brand Designer with over eight years’ experience delivering brand strategy, art direction and campaign design across both agency and in-house environments. My work combines strong visual craft with strategic thinking, helping organisations translate complex ideas into clear, engaging and effective design.

Currently, at Northern Powergrid, I play a key role in creative delivery within a regulated organisation serving more than eight million customers.

My focus is on developing scalable brand systems, supporting integrated campaigns and producing visual communications across digital, social, print and environmental platforms.

Throughout my career, I’ve worked across retail, lifestyle, utilities and FMCG sectors, collaborating with brands such as Cath Kidston, NEXT, Debenhams, RAC, Tesco and Sainsbury’s. My experience spans across brand identity, packaging design, campaign development, product launch visuals and art direction, delivering work that strengthens brand presence and supports commercial growth.

I take a hands-on approach to design, guiding projects from concept through to delivery while working closely with stakeholders, marketing teams and clients. My focus is always on creating thoughtful design that communicates clearly, performs effectively across channels and elevates the brands it represents.