Northern Powergrid
Brand Strategy • Visual Identity • Brand Development • Digital & Print Design • Art Direction
What I Did
Brand Development
Creative Direction
Design Systems
Visual Rollout
The Brief.
The brand had fractured. Eight million customers, no unified identity.
Brand Development & Guidelines
Client: Northern Powergrid
Role: Lead Designer / Art Director
View the website
www.northernpowergrid.com
Northern Powergrid serves more than eight million customers across the North East, Yorkshire and northern Lincolnshire. By the time I joined as the first in-house designer, the visual identity had drifted across every channel it touched. The brief was to fix it.
The Challenge.
The existing identity had no coherent framework. Multiple reds, several conflicting type styles, no consistent layout logic. Customers trusted the organisation but couldn't recognise it across different communications. For a public-facing utility serving millions of people, that inconsistency was a real problem.
The Result.
A stronger, more visible, and trusted external identity seen by more than 8 million customers.
A stronger, more visible and trusted external identity seen by more than 8 million customers across the region.The refreshed visual system improved brand recognition and helped build understanding of the essential work Northern Powergrid carries out behind the scenes.
By introducing a more unified approach to colour, layout and tone, the brand now appears clearer and more consistent across customer letters, outage updates, public notices, digital screens and community communications. The external brand now reflects the scale and responsibility of the organisation, giving Northern Powergrid a confident and recognisable voice across the region.
