Spark Energy
Brand Identity • Strategy • Packaging • Brand Guidelines
What I Did
Brand Strategy
Creative Direction
Visual Identity
Art Direction
Campaign Rollout
The Brief.
creating a consistent brand experience across every touchpoint
Brand Creation & Launch
Client: Spark Energy Ltd
Role: Lead Designer / Project Manager
View the website
www.sparkhome.co.uk
Spark Energy wanted a brand that reflected its ambition — a forward-thinking solar company built on trust and innovation. The challenge was to design an identity that felt premium, professional, and human, while positioning Spark as a major player in renewable energy.
The Idea.
“Clean energy made simple.”
A confident, flexible identity designed to make solar energy feel clear, empowering, and accessible to everyone. The concept focused on removing complexity and highlighting clarity through minimal design, calm colour, and confident typography.
The Execution.
Working with Sales Fuel, I led creative direction and pitched the whole concept to Spark’s leadership team. I developed a flexible logo system, identity suite, tone of voice, and digital assets that rolled out across web, print, and physical touchpoints, including installer materials and vehicle branding.
The Result.
Over £900,000 in new revenue within 10 weeks.
The rebrand led to £900,000 in new business within the first 10 weeks of launch, firmly positioning Spark as one of the UK’s most trusted renewable energy providers.
“Craig’s presentation blew us away. The work wasn’t just design — it was strategy. He made the brand feel alive.”
— Managing Director, Spark Energy Ltd
“From pitch to rollout, Craig led everything with vision and precision. The results speak for themselves.”
— Marketing Director, Sales Fuel Ltd