howard joinery
Visual Identity • Brand System • Print & Digital Design • Vehicle Livery
What I Did
Brand Identity
Visual Refresh
Print Materials
Vehicle Graphics
Creative Direction
The Brief.
A clear and refined identity based on craftsmanship and strong trust.
Brand Identity and Visual Rollout
Client: Howard Joinery Ltd
Role: Freelance Designer
Howard Joinery approached me as a freelance designer to refresh their brand identity and present the business in a more professional and trustworthy manner. Their previous branding lacked consistency and failed to accurately reflect the high quality of their craftsmanship. They required a modern and reliable visual direction that would not only strengthen customer trust but also enhance their visibility and reputation across both residential and commercial sectors.
The Idea.
“Craft that speaks for itself.”
Create a clean, confident visual style that effectively showcases the precision and skilled craftsmanship of the joinery. Employ a strong yet minimal colour palette, paired with structured typography and well-defined layout rules, to give the business a more established, professional, and trustworthy presence.
The Execution.
I developed a refreshed identity that perfectly suited the contemporary look and feel of a modern joinery business. I designed business cards, printed materials, and branded documentation that consistently followed the new visual direction. Additionally, I created clear and impactful vehicle graphics to help the company stand out prominently on the road and present a trustworthy, professional appearance when arriving on site. The new visual system brought much-needed consistency to every part of the business and gave them the confidence to compete effectively with larger, more established trades.
The Result.
A professional identity that elevated the business from day one.
Howard Joinery gained a more modern, credible look, which significantly helped attract new customers to the business. The refreshed vehicle graphics significantly improved visibility in local areas and strengthened a more recognisable presence at various job sites. Additionally, the branded materials gave the business a more trustworthy and organised feel, which in turn improved customer confidence during enquiries and initial interactions.
Craig provided exactly what my business needed. The new branding looks professional and modern, matching the quality of work. It has clearly improved my customers' perception.
— Owner, Howard Joinery Ltd