Great British Confectionery (GBC)
Visual Identity • Brand System • Print & Digital Design • Vehicle Livery
What I Did
Editorial Layout
Typography
Brand Storytelling
Visual Identity Refresh
Print Design
The Brief.
A heritage inspired brochure designed to feel warm, crafted, and proudly British.
Editorial Design and Brand Storytelling
Client: Great British Confectionery Co.
Role: Lead Designer
Great British Confectionery needed a brochure that celebrated their heritage while presenting their product range in a modern, premium way. Their existing material looked dated and lacked the structure needed for trade buyers and wholesalers. The business wanted a cleaner, more expressive document that showcased craftsmanship, history, and the unique character of the brand.
The Idea.
“Honouring heritage through craft.”
Create an editorial style that feels nostalgic yet modern. Use warm colour, elegant typography, and structured layouts to balance storytelling with product clarity. The brochure needed to feel like a celebration of traditional confectionery, with a confident, premium visual tone.
