Great British Confectionery (GBC)
Visual Identity • Brand System • Print & Digital Design • Vehicle Livery
What I Did
Editorial Layout
Typography
Brand Storytelling
Visual Identity Refresh
Print Design
The Brief.
A heritage inspired brochure designed to feel warm, crafted, and proudly British.
Editorial Design and Brand Storytelling
Client: Great British Confectionery Co.
Role: Lead Designer
Great British Confectionery needed a brochure that celebrated their heritage while presenting their product range in a modern, premium way. Their existing material looked dated and lacked the structure needed for trade buyers and wholesalers. The business wanted a cleaner, more expressive document that showcased craftsmanship, history, and the unique character of the brand.
The Idea.
“Honouring heritage through craft.”
Create an editorial style that feels nostalgic yet modern. Use warm colour, elegant typography, and structured layouts to balance storytelling with product clarity. The brochure needed to feel like a celebration of traditional confectionery, with a confident, premium visual tone.
The Execution.
I developed a refreshed identity that perfectly suited the contemporary look and feel of a modern joinery business. I designed business cards, printed materials, and branded documentation that consistently followed the new visual direction. Additionally, I created clear and impactful vehicle graphics to help the company stand out prominently on the road and present a trustworthy, professional appearance when arriving on site. The new visual system brought much-needed consistency to every part of the business and gave them the confidence to compete effectively with larger, more established trades.
The Result.
A professional identity that elevated the business from day one.
Howard Joinery gained a more modern, credible look, which significantly helped attract new customers to the business. The refreshed vehicle graphics significantly improved visibility in local areas and strengthened a more recognisable presence at various job sites. Additionally, the branded materials gave the business a more trustworthy and organised feel, which in turn improved customer confidence during enquiries and initial interactions.
Craig provided exactly what my business needed. The new branding looks professional and modern, matching the quality of work. It has clearly improved my customers' perception.
— Owner, Howard Joinery Ltd