Cath Kidston
Art Direction & Photography Campaign
What I Did
Art Direction
Photography Direction
Set Design
Post-Production
The Brief.
bring everyday charm to a new product line
Creative Campaign & Product Launch
Client: Cath Kidston
Role: Lead Designer / Art Director
Cath Kidston wanted to launch an exciting new pet line and required a carefully crafted set of campaign visuals along with supporting product design work that embodied a charming, colourful, and authentic expression of the brand’s identity. The goal was to develop imagery and design assets that not only highlighted and celebrated their iconic patterns but also infused the collection with a fresh, vibrant lifestyle appeal that would resonate with customers.
The Idea.
“Everyday moments, beautifully made.”
Capture the warmth and playfulness at the heart of Cath Kidston through simple, elegant storytelling — celebrating pattern, texture, and light in real-life settings.
I art-directed the whole photoshoot for the new pet line. This included styling each scene, creating custom backdrops, and painting walls to match the product palette. Working alongside the photography team, I shaped the lighting, composition, and overall tone of the shoot. Afterwards, I handled all image editing and preparation for campaign use across digital, retail, and social platforms.
The Execution.
The Result.
Photography used globally across campaigns, stores, and digital channels.
The campaign visuals rolled out across Cath Kidston’s global retail network, e-commerce site, and social channels — reaching audiences worldwide and setting a new creative standard for future launches.
The refreshed direction gave the brand a cohesive, elevated look that felt unmistakably Cath Kidston: colourful, crafted, and warm.
Campaign photography was shared across Cath Kidston’s international Instagram and website platforms, engaging thousands of followers and receiving strong interaction throughout the launch period.